Career Summary:
Creative, hard-working designer, information architect and lean business-oriented logical thinker experienced in new technologies and interactive media, who wakes and sleeps thinking about sustainability, user-interface design and how to globally improve systems of commercial waste on an organizational level. Less IS more.
Experience:
- Production & Design Manager
September '03 to present
JamBase, Inc., San Francisco, CA
- Production/UI Design
- Rapid production and design of thousands of unique, graphical concepts, HTML e-mailings, e-cards and e-posters used in geographically-targeted email-based marketing campaigns for the music industry’s top bands, venues, promoters and labels.
- Design complex, user-oriented solutions to streamline information systems within the company’s broad spectrum of community-connecting goals.
- Build and code the company’s national Monthly Newsletter reaching over 140,000 inboxes every month.
- Collaborate with Production and Marketing Leads to develop and improve the content, design, and principal message of all of the company’s geo-targeted email-based marketing campaigns in order to enhance user experience and increase website registration, email open-rates, and unique click-throughs.
- All design and code work executed on Windows XP Adobe Photoshop CS2 and Macromedia Dreamweaver.
- Manage, direct and coordinate assignments for the company's many Off-site Designers, including acting as the communication liaison between the internal Sales Department and Off-site Designers, guiding design teams in efforts to improve end-user experience and gauging new ways of perfecting information design on the company's content-heavy site.
- Organizational Management
- Manage, direct and coordinate assignments for the company's many off-site Designers, including acting as the communication liaison between the internal Sales Department and off-site Designers, guiding multi-player design teams in efforts to improve end-user experience and gauging new ways of perfecting information design on the company's content-heavy site.
- Initiate meetings and discussion acting as an outlet for Sales to voice their needs of new features to aid in their day-to-day activities
- Acting as a ongoing watchdog of organizational communication between Production & Sales, constant evolution and tweaking of communication lines to help repetitive systems run more smoothly
- Project Management
- Complete administration and authority of redesigning, reorganizing and re-strategizing the Peer-to-peer community driven section of JamBase.com, known as MyJamBase.
- Directed multiple cross-department teams to the successful redesign of the Services Section. Aid Sales department in planning, building and implementing an entire new line of Marketing materials.
- Susatainability & Green Issues
- Manage and research the company's recent purchase of REC (renewable energy credits). Initiating JamBase's Green-e certification.
- Conceived of, organized and oversaw the creation of the company's Green.JamBase.com global warming channel.
- Strategizing future developments regarding personalized Green logo to be used in the search results pages of the website to introduce users to bands, venues, promoters and fans who had made a commitment to using renewables and offsetting the costs of their travel to and from a festival or musical show.
- Marketing & Strategy
- Initiating company-wide marketing strategy meetings which define new marketing message for JamBase and MyJamBase.
- Lead Marketing summer budget/fiscal discussions.
- Spearhead numerous market research campaigns to gain knowledge of the email marketing industry.
- Initiate endless planning solutions to improve the performance of the company’s website, to increase registration, draw users, and gain clientele.
- Freelance Web Designer
January '03 to September '03
self-employed, San Francisco, CA
- Operated as the primary designer, project manager and copywriter of 4 large commercial web sites including a two company profile site, an e-commerce site, and an artist's portfolio site.
- Web Designer
September '00 to December '02
Insight Designs Web Solutions, LLC, Boulder, CO
- Operated as the primary designer of over 45 commercial web sites including B2B sites, company profile sites, e-commerce sites, artist portfolio sites, non-profit and education sites.
- Responsible for all areas of design production including layout, typography, marketing message, flash animation, image selection and recommendation, color palette selection, manual graphics creation/exportation and HTML hand-coding.
- Provided advanced coding solutions using HTML and Javascript.
- Collaborated with clients and coworkers to provide art direction throughout the duration of each project.
- Conceived and implemented template based design method for artist portfolio web sites.
- Rendered art direction of corporate identity design and brand creation for clients requiring this work.
- Performed cross-browser and cross-operating-system testing for many of the web sites mentioned above.
- All design work executed on Mac OS 9 and OS X using Macromedia Fireworks, Macromedia Flash, Macromedia Freehand, Adobe Photoshop, BBEdit and Fetch FTP.
- Web Designer
February '00 to August '00
Total Site, Inc., Boulder, CO
- Created UI and web site designs for a variety of businesses and clients utilizing my graphic arts education background and negotiation skills.
- Worked closely with programmers to create back and front-end e-commerce sites with browser-based applications.
- All work executed on Mac OS 8 and OS 9 using Adobe Photoshop, Adobe Imageready, Adobe Illustrator, Adobe GoLive, Macromedia Flash, Macromedia Freehand and Macromedia Dreamweaver.
Software Knowledge:
- Fluent in: Adobe Photoshop, Macromedia Fireworks, Macromedia Flash, Macromeida Dreamweaver, BBEdit, entirely hand-coded HTML and CSS
- Competent in: Macromedia Freehand, Adobe Illustrator, AutoCAD, File Maker Pro, Excel, Word
- Familiar with: Javascript, DHTML, XML, MYSQL, PHP, PERL
Education:
- Visual and Communication Arts
1996-1999
Franklin College Switzerland, Lugano, Switzerland
Relevant coursework included Art History, Psychology of Art, Painting, Writing, Communication, International Affairs, Political Science, German and Italian.
- Summer Exchange Program
Summer 1996
St. Peter's College & Pembroke College, Oxford England
Summer Studio Art and English earning honors. Assisted Professor William Bird in the production of his ultimately published book, "Oxford Through The Line", a collection of drawings and sketches of Oxford. Contribution including proofreading, layout input and design suggestions.
Professional References:
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