Summary of Qualifications:
  • Fifteen years building online experiences for diverse clients. Varied work experience includes user experience design, usability, creative direction, project management, web design, graphic design, and programming.
  • Unique background combining online marketing, web systems know-how, and human-centered design savvy.
  • Expertise in viral marketing consultancy, social network marketing, online community-building, copywriting and content optimization, award-winning user interfaces, brand websites, e-mail and newsletter campaigns, outreach websites, and large-scale commercial e-commerce websites.
  • Skilled in participation strategies and stakeholder management. Experience leading diverse constituents, departments, and teams to empower and inspire each other while meeting requirements and fixed launch deadlines.
  • Strong project management skills driven by a flexible, structured development process. Using an iterative, test-driven approach that incorporates analyzing project requirements, assembling high performance teams, selecting tools and technologies, and architecting systems. Certified Agile Project Manager (PMI, 2005).
  • Fluent in HTML, DHTML, CSS, Javascript, Photoshop, Fireworks, Flash, Illustrator, AutoCAD, File Maker Pro, Excel, Word, various CMS tools (Joomla, Drupal, Wordpress)
  • Demonstrated abilities in a wide range of writing styles, including campaign messaging, e-mailings and newsletters, client proposals, and market analysis papers.

Experience:

  • Department of City Planning, City & County of San Francisco, CA
    User Experience Designer
    July '10 to present
    • Established cross-functional usability working groups across all divisions of the Planning Department, enabling systemic best practices.
    • Responsible for driving user experience improvements for the Department's web properties including sfplanning.org, sfbetterstreets.org, sfpavementtoparks.org, bettermarketstreetsf.org, and others.
    • Introduced and implemented a user centered design process incorporating both quantitative and qualitative user experience research, including usability testing, A/B testing, on- and off-site analytics, and user surveys.
    • Developed user interface design standards and patterns; created and directed production of interaction design and information architecture deliverables including wireframes, site maps and task flow documentation.
  • Mariner Marketing, Corp., Alameda, CA
    Co-Founder & Creative Director
    February '07 to April '10
    • Complete creative direction of Mariner Marketing Corp., a full service online agency specializing in performance-based marketing.
    • Over $100 million in sales can be attributed directly to creative staff’s efforts.
    • Managed and mentored a diverse creative department of programmers, flash designers, copywriters, photographers and freelancers.
    • Responsible for presentation of strategy and creative concepts to all clients.
    • Designed and managed production of large-scale national e-marketing campaigns, including e-mail newsletters, banners, and landing pages for external ad networks.
    • Implemented social network marketing and CMS solutions for all clients.
    • Developed rich media advertising and e-marketing for Trojan®, OxiClean®, Kaboom!®, Nair®, Orajel®, and more.
    • Innovated a mini-transactional website for Trojan® Condoms that worked in conjunction with a direct response television commercial. The site exceeded all expectations by maintaining a Google Pagerank of 3, an Alexa rating of 821,135, and high sales margins stemming from nearly 150,000 unique visitors per month.
  • Natural Capital Institute, Sausalito, CA
    Sr. User Interface Designer (Contract)
    June '06 to October '06
    • Acted as primary User Interface Designer for initial soft launch of WiserEarth.org, an international social-networking website dedicated to connecting hundreds of thousands of organizations and concerned individuals to address social justice, poverty, and the environment.
    • Successfully implemented user interface models for development process of WiserEarth.org using Agile software development methods and knowledge of human factors and user interface concepts.
    • Managed aspects of UI design, information architecture, intuitive application page flows and user testing projects.
    • Rapidly translated design and requirements documents into User Interface Prototypes using a variety of tools and softwares.
  • JamBase, Inc., San Francisco, CA
    Production & Design Manager
    September '05 to September '06
    • Directed multiple cross-department teams to redesign, reorganize, and re-strategize the Peer-To-Peer community driven section of JamBase.com, known as MyJamBase.
    • Founded, designed, and launched Green.JamBase.com, a web portal focused on initiating conversations at the intersection of music and climate change.
    • Managed the company’s off-site designers, acting as the liaison between internal Sales Dept. and off-site designers. Methods included improved communications through content management tools, adherence to strong design standards, and the promotion of excellence in customer service and support.
  • JamBase, Inc. continued
    Web Producer & Designer
    September '03 to September '05
    • Rapidly produced, designed, coded, and developed messaging content for thousands of unique graphical concepts, HTML e-mailings, e-cards and e-posters used in geographically-targeted email-based marketing campaigns for the music industry’s top bands, venues, promoters and labels.
    • Created, designed, and coded the company’s national Monthly Newsletter reaching over 140,000 inboxes each month.
    • Collaborated with Production and Marketing Directors to improve user experience and increase website registration, email open-rates, and unique click-throughs.
  • Insight Designs Web Solutions, LLC, Boulder, CO
    Web Designer
    September '00 to December '02

    • Operated as the primary designer of over 45 commercial web sites including B2B sites, company profile sites, e-commerce sites, artist portfolio sites, non-profit and education sites.
    • Responsible for all areas of design production including layout, typography, flash animation, image selection and recommendation, color palette selection, manual graphics creation/exportation and HTML hand-coding.
    • Conceived and implemented template based design method for artist portfolio web sites.
    • Collaborated with clients and coworkers to provide art direction throughout the duration of each project, streamlining guidance of corporate identity design and brand decisions.

Software Knowledge:

  • Fluent in: Adobe Photoshop, Illustrator, InDesign, Fireworks, Flash, Dreamweaver, entirely hand-coded HTML and CSS
     
  • Competent in: Javascript, PHP, XML, AutoCAD
     
  • Familiar with: DHTML, MYSQL, PERL

 

Education:

  • BA (Hons) Humanities, Social Change
    New College of California, San Francisco, CA

  • AA Visual and Communication Arts
    Franklin College Switzerland, Lugano, Switzerland

  • Youth Studio Art Certification
    St. Peter's College & Pembroke College, Oxford University, England

 

Professional References:

  • Brett Wilson
    CEO, Mariner Marketing, Corp.
    Alameda, CA
  • Andy Gadiel
    Founder and President, JamBase, Inc.
    San Francisco, CA
  • Dave Rosenheim
    CEO, JamBase, Inc.
    San Francisco, CA
  • Nico Toutenhoofd
    Partner, Insight Designs Web Solutions, LLC
    Boulder, CO
  • Beth Krodel
    Partner, Insight Designs Web Solutions, LLC
    Boulder, CO

    Please note: Contact information for all references is available upon request.



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